The Vision Challenge was created by Go International for their annual Go Weekend as a way for their Interns to understand one of Go International’s core values, “Vision.” Since it’s inception, the Vision Challenge has taken place in Rome, Paris, London, South Africa, Ecuador and many cities across the United States.
For this campaign we create a “living art piece” with people wearing blindfolds and holding signs that have various quotes on vision. We also hand out “vision tests” which have several thought provoking questions which challenge people to have vision for their life. The point of this artistic campaign is to start conversations with people, encourage them in the direction that their life is headed, and ultimately point them towards having a deeper relationship with God.